Peru is all set to roll out plans to promote its range of superfoods with plans to increase exports of its ethnic agricultural and other products to the Middle East region in line with the rising demand.

Peru has products that are unique in the world in various ?elds, ranging from agricultural products and crafts to its gastronomy.

The range of Peruvian superfoods are classified into fruit and vegetables (golden berries, blueberries, artichokes, camu camu, cherimoya, asparagus, pomegranate, passion fruit, soursop, lucuma, tangerine, avocado and grapes), grains (cocoa, chestnut, sweet potato, cañihua, chia, amaranth, maca, purple corn, quinoa, sacha inchi, yacon and cassava), and fish and seafood (anchovy, eel, tuna, bonito, mackerel, squid, scallops, horse mackerel, prawns, mahi-mahi, hake, paiche, cuttlefish and trout).

Earlier this year, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) organized EXPO PERU DUBAI 2019 to promote Peruvian trade and tourism in the region.

Luis Torres, executive president of PROMPERÚ, said: “We are delighted to increase presence of Peruvian superfoods in the UAE. Dubai is an ideal market to showcase the strengths of genuine products from Peru. A number of companies from Peru are looking to export agribusiness products and concepts aimed at attracting interest from all over the region and beyond.”  

Eduardo Ferreyros, commissioner general of Peru for Expo 2020 Dubai, said: “For Peru, the UAE is one of the most important markets in the Middle East. The UAE has high strategic value because it is important not only for its domestic demand but also because it is a major platform and a logistics and commercial hub for the entire MENASA region.”

“Not many people in the UAE are probably aware of Peruvian products that come from different culinary traditions. We are planning to reap the benefits of our potential generating a lot of interest from the public and distributors by providing information to them about our product range that the market is interested to absorb. We aim to establish a long-term commercial relationship in the UAE, as well as across the region,” he added.

Peru unveiled “Super Foods Peru” brand aimed at participating at the most representative food events and fairs in the world in order to highlight and position the qualities of functionality and well-being in Peruvian. Superfood is a term used to identify nutritional foods rich in vitamins and minerals. Peru’s native products contain an immense variety of properties that contribute to wellness and a healthy life.

Peru presents a world of new flavours, fragrances and textures with its delectable food. The country has emerged as a special gastronomic destination with a huge variety of native food products that grow in its different regions with multiple climates and properties; becoming each in its exquisite tradition.  – TradeArabia News Service