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Burj Khalifa lights up as meal donations hit 1.2m

DUBAI, May 12, 2020

Contributions from 110 nationalities illuminated Burj Khalifa, which beamed 1.2 million lights after securing 1.2 million meals for those affected by the Covid-19 pandemic one week after the launch of the World’s Tallest Donation Box.

The humanitarian initiative, launched by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Burj Khalifa, secured 1.2 million meals for the ’10 million meals’ campaign to provide food support for low-income families and individuals throughout the holy month of Ramadan.

Donations poured from individuals and companies to provide a meal for every light purchased on Burj Khalifa for as little as Dh10 ($2.72) each.

While the World’s Tallest Donation Box concluded after achieving its target, the ’10 million meals’ campaign will continue receiving donations and securing meals for Covid-19-hit communities during Ramadan under the supervision of MBRGI and the Social Solidarity Fund against Covid-19.

Muna Alkindi, CEO of MBRGI, said: "Achieving the target of the World’s Tallest Donation Box in record time reflects the solidarity of the UAE’s society, with all its segments coming together to support those in need. The deeply-rooted values of giving, consolidated in society by our wise leadership, set the UAE as a global role model for humanitarian work and social cohesion."

"The UAE once again confirms its global status as a beacon of hope through lighting up the façade of the world’s tallest building for a good cause." She added, "Now is the right time to stand together in solidarity and lend a helping hand to those affected by the Covid-19 pandemic."

Alkindi noted that the World’s Tallest Donation Box complemented efforts of the ‘10million meals’ campaign to provide food support for low-income individuals and families across the UAE, creating a sense of safety and stability at this critical time.- TradeArabia News Service
 




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