Saturday 16 January 2021


ekar launches mobility software solution for fleet owners

DUBAI, November 24, 2020

ekar, the Middle East’s first and largest self-drive mobility company, has rolled out its innovative ‘ekar Fleet’ product, a SaaS platform. 
This will enable car rental and leasing companies to instantly enable their vehicles onto the ekar app and benefit from a fully contactless rental process, increased fleet utilisation, driver behaviour analytics, and tracking of vehicles in real-time. 
No longer bound by hardware or geographic limitations, ekar’s Mobility OS is poised for explosive international scale as it bolsters an otherwise struggling car rental and leasing industry.
“We recognised early that the focus of our fundraising spend should be towards building our technology infrastructure. Unlike other mobility players in the Middle East who are using generic third-party technology, ekar has been laser-focused on internal technological developments that benefit both consumers and fleet owners. We are proud to have signed on more than 5,000 vehicles to the programme within a few short weeks of our recent soft launch.
“There are over 500,000 daily rental and leased vehicles in the Gulf that can now be seamlessly on boarded onto ekar’s Mobility OS via any in-car telematics device, and we intend to work with our valued partners to on board as many as possible,” said Vilhelm Hedberg, Founder of
For consumers, the ‘ekar Fleet’ programme will add thousands of new cars to the ekar platform.
Consumers will enjoy new models of both combustible and electric vehicles from economy to premium. Increasing fleet size also means that an available car is more likely to be around the corner to rent and unlock via the ekar app.
Last year, ekar was recognised as the highest utilised free floating carshare service in the world.
Although Covid lockdowns temporarily blocked the service in early 2020, the company has since turned this headwind to a tailwind as demand for the service has seen an uptick from both customers (B2C) and businesses (B2B). -- Tradearabia News Service


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