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UAE announces launch of '100 Million Meals' campaign

DUBAI, April 11, 2021

HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, today (April 11) launched ‘100 Million Meals’ campaign to provide food parcels for families and people in need across 20 countries during the holy month of Ramadan.
 
Being implemented in co-ordination with the Food Banking Regional Network and local humanitarian organizations in beneficiary countries, it will see food parcels being delivered at the doorsteps of vulnerable individuals and families.
 
The campaign is part of UAE’s response to global efforts to combat world hunger, a major challenge that has been exacerbated by outbreak of Covid-19 that has pushed millions of disadvantaged populations to greater insecurity, poverty and unemployment. 
 
Launched as an expansion from last year’s locally-held ’10 Million Meals’ campaign that empowered Covid-19-hit communities across the UAE, the ‘100 Million Meals’ campaign will provide food support for the vulnerable in the Middle East, Africa and Asia.
 
It has called upon businessmen, companies and the general public to make financial donations to the campaign that will distribute food parcels, sufficient to provide 100 million meals, in countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt. 
 
The campaign also aims to support the international community in achieving the second of the 17 United Nations Sustainable Development Goals to end hunger by 2030.
 
A donation as little as AED1 is enough to secure one meal for underserved communities in the targeted countries, said a statement from Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
 
The MBRGI will carry out the campaign in collaboration with the UN World Food Programme, the Food Banking Regional Network, humanitarian and charity organizations in beneficiary countries, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and UAE federal and local entities.  
 
Annoucing the launch, Sheikh Mohammed said: "Providing food during Ramadan is the best we can give from the UAE to humanity. We will work with humanitarian organizations, companies, entities and humanitarians to join us in securing 100 million meals to bring a sense of safety to underserved homes across the world."
 
"Philanthropy is an integral part of the UAE’s philosophy since its inception," remarked Sheikh Mohammed, stressing the need to unify efforts and leverage necessary resources to combat world hunger.
 
"Four hours away from us are 52 million people battling hunger. We need to take urgent action to empower underserved communities," remarked Sheikh Mohammed.
 
"Today, we have the opportunity to send 100 million messages of peace from the UAE to 20 countries across the world," he added.-TradeArabia News Service



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