Wednesday 20 October 2021

Sadafco adopts national theme to mark 91st National Day

JEDDAH, Saudi Arabia, 23 days ago

Saudia Dairy and Foodstuff Company (Sadafco) has adopted the national theme "Heya Lana Dar" which means “It’s Our Home” developed for the occasion of the 91st Saudi National Day.

The theme aims to remind everyone what Saudi Arabia represents to the people living in this country. Employees in 23 locations enjoyed National treats in dedicated spaces designed thematically and created a short video saying the slogan “It’s Our Home” in more than 30 different languages.

“We were thrilled to commemorate the 91st Saudi National Day together with our employees, partners and loyal customers,” said Talal Al Nounou, Manager HR, Government & Public Relations.

“Saudi Arabia is Sadafco’s home and home to millions of others. We are proud it has reached its 91st year, and the Saudia brand has been a part of the cultural heritage since 1976. We look forward to continue playing our part in the Kingdom’s development for many years to come.”

The household brand also unveiled National Day packaging for the Saudia Date milk product in the Saudi flag colours, to mark the occasion.

The main central offices in Jeddah, Dammam and Riyadh hosted a Saudi traditional folklore performed by professional bands, touring through each office and performed for the staff. All attendees complied with the highest levels of hygiene to ensure an enjoyable and safe experience for all.

“Saudi National Day is a day to celebrate unity and harmony, marking the founding of our great Kingdom. It is indeed our home,” said Mashael Zidan, Corporate Communication Manager. – TradeArabia News Service


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