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Emirates in deal with HBO Max for premium content onboard

DUBAI, October 7, 2021

Emirates has partnered with streaming service HBO Max to bring premium content onboard the airline's 'ICE' (Information, Communication, Entertainment) system. 
 
It is the first airline in the region to have partnered with HBO Max, which is WarnerMedia's go-to streaming destination for all its hit movies and shows, according to a statement from the UAE carrier. 
 
HBO Max is currently available only in the USA and Latin America. It is set to launch in Europe from October 26 and will be available onboard Emirates from November 1.
 
The commitment and investments to offer the best content and high quality personal viewing experiences for customers in all classes, has led Emirates to win multiple awards for best inflight entertainment, most recently at the Skytrax World Airline Awards where it took home the World's Best Airline for Entertainment Award for the 16th consecutive year, a spokesperson said.
 
With this partnership with HBO, Emirates' customers in all classes can look forward to HBO Max hits on their in-seat screens.
 
Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer. 
 
Onboard, Emirates' customers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates' website, and create a playlist on the Emirates app, which can be synced with the ice system to begin their movie or TV binge the moment they board the aircraft.-TradeArabia News Service



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