Liberty to sell Kawasaki bikes
Dubai, October 26, 2007
Liberty Automobiles Company, a leading automobile dealer, is expanding its product range by bringing the Kawasaki products to the UAE.
This follows Liberty’s appointment as the exclusive UAE dealer for the Kawasaki range that includes motorcycles, quads and all-terrain vehicles (ATVs).
With this development, Liberty Automobiles, which is already an authorized dealer for GM brands Cadillac, Hummer, Chevrolet and Opel in the UAE, is giving shape to its vision of becoming an ‘automall’ offering a comprehensive range of luxury, recreational, sports and utility vehicles as well as accessories.
The dealership was formalised today (October 25) with the signing of an agreement between Sheikh Khalid bin Abdulaziz Al Qasimi, chairman of Liberty Investment Company, the holding company of Liberty Automobiles, and Elias Jabbour, executive director, Kawasaki Middle East.
“We are proud to bring the full Kawasaki range to the vibrant UAE market,” said Sheikh Khalid. “The move reflects our new strategy of complementing our automobile business by introducing new varieties of on-road, off-road and recreational vehicles for driving enthusiasts. This will put Liberty in a new league as a provider of the widest range of options to customers.”
Elias Jabbour commented: “Kawasaki’s entry into the UAE is part of a well thought out strategy to increase its market share in the Gulf. With a strong presence of affluent individuals who are passionate about high-performance bikes, the UAE holds immense growth potential for Kawasaki. We will ensure that the latest Kawasaki models are made available in the UAE. We believe the appointment of Liberty Automobiles as our exclusive dealer gives us the perfect springboard to boost the Kawasaki brand in this dynamic market.”
The Kawasaki range will be showcased at a dedicated Liberty Automobiles showroom in Al Garhoud, Dubai, backed by a comprehensive after sales facility. Liberty has also chalked out plans to display the Kawasaki range in its other showrooms across the UAE. –TradeArabia News Service
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