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Ford previews 2008 models at Dubai show

Dubai, November 17, 2007

Ford continued to show its prominence in the utility vehicle category in the region with a preview of its 2008 model-year nameplates at the ninth Middle East International Motor Show (MEIMS).

For 2008, Ford offers the region's largest utility lineup, with six distinct products: the Edge (Crossover Utility Vehicle), Escape (compact SUV), Explorer (mid-size SUV), Sport Trac (truck SUV), Expedition (full-size SUV) and the Expedition EL (extended wheelbase SUV) displayed at a special section of Ford's stand at the Dubai World Trade Centre's Hall 3.

'Ford's utility vehicle lineup for 2008 continues to offer diversity and a growing youthful appeal. Ford has defined the SUV category since the 1980s, and we continue to build on this heritage with class leading vehicles,' said Ford Middle East's sales and marketing director Hussein Murad.

'The Ford brand currently offers an impressive mix of utility vehicles ranging from the small crossover Ford Edge to the full-size extended Expedition EL. And with the addition of the full-size crossover Ford Flex in the course of next year, Ford's diversity of utility vehicles will be unmatched in the Middle East, further building on the Ford brand's heritage as manufacturer of world-class trucks and SUVs,' Murad added.

With six available arrays across the lineup, Expedition and Expedition EL provide customers the most choice amongst full-size SUV offerings, said Murad.- TradeArabia News Servcie




Tags: Ford | Edge | Escape |

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