LG ties up with Badghaish Electronics
Riyadh, March 1, 2008
LG Electronics has signed an agreement with Ahmad Ali Badghaish Electronics Co to distribute its automotive audio and navigation systems in Saudi Arabia.
LG Electronics is the first company to introduce Arabic navigation in the Middle East and is still the only company providing factory fit navigation systems, said an official spokesman.
LG's leading technology in various electric/electronic fields, such as telecommunication, IT, and display, ensures a right partner for future auto needs such as all-in-one navigation, portable navigation devices, MP3 CD receivers, car DVD receivers and car speakers.
LG Electronics is the leading provider of consumer electronics in the Kingdom, continuing a success story that has been in the making for the past 15 years.
Since 1958, Ahmad Ali Badghaish Electronics Co has been the pioneering company that brought modern consumer electronics and home appliances to the Kingdom. It was the first company in the Kingdom to turn the electronics retail business into a stand-alone sector, at a time when most businesses considered electronics as little more than a sideshow. – TradeArabia News Service