54pc Saudi women prefer black SUVs
Dubai, May 10, 2008
Fifty-four per cent of women in Saudi Arabia prefer Black Sports Utility Vehicles than any other type, according to a research.
The survey was distributed among all age groups and targeting all income levels.
At a distant second place came the “low riders” or sports cars, as 23pc of women shown their interest in driving speedy and sporty cars, while 16pc preferred sedan cars and an interesting 4pc voted for pickup as their first choice.
When it comes to colors of choice, “black is the new pink” moving away from bright colours 81pc of the ladies preferred the color black followed by a 5pc dark blue. Gone the days where women wanted cute pink cars.
Interior space seemed to top what women really want in their cars, more space for shopping bags, picking up the kids and to hold luggage on summer trips.
Business women seem to prefer space too, anywhere to sit back, plug laptops and fire away emails. Engine specs and brand name came second to what women want in Saudi.
When it comes actually to driving the car, 50pc of Saudi women wish to drive the cars themselves, while 34pc prefer to have their own chauffer and the rest wanted to be picked up by their families or friends.
So do women have a say when it comes to buying a car? Yes they do, as 24pc influence their husbands when buying family cars, while 12pc do actually buy their own cars and assign a chauffeur.
“We at Nissan are committed to cater to our universal cliental in every way, with accurate research tools we assess the market needs and keep up with new trends and personal tastes” said Nissan Middle East Marketing and Corporate Communications General Manager Monal Zeidan. - TradeArabia News Service