General Motors (GM) has announced the promotion of Fadi Ghosn to the position of marketing director for the Middle East Operations.

In his new role, Fadi will be responsible for all regional marketing activities for GM and its brands, Chevrolet, GMC, Hummer, Cadillac and Saab. 

Fadi moved back to the Middle East earlier this year as deputy marketing director from a two years assignment with the Global Development team for Cadillac, in Detroit, USA in 2006. 

He was responsible for the development of the Cadillac brand globally as well as its introduction into new markets, most notably into South Africa.

During his US stay, Fadi was also responsible for Cadillac and Hummer Certified Pre-Owned Operations in the USA. In that position, he led Cadillac's remarketing efforts and residual value management, said a company statement.

Fadi began his General Motors career in 1999 with GM in Dubai. From his initial position as Cadillac Brand Manager, he subsequently moved up to regional divisional marketing manager – Premium Brands (Cadillac, Hummer and Saab) - and then to Premium Brands Director.

Congratulating Fadi on his new appointment, Terry Johnsson, president for General Motors - Middle East Operations said, “Fadi Ghosn brings with him great passion for the job and valuable experience in the region, having been a key player in setting up the Premium Brands in the Middle East. With his blend of experience, skill and commitment, we are certain he will be able to take GM to the next level.”

At the same time, GM also announced the retirement of David Venticich, former marketing director for Middle East Operations.-TradeArabia News Service