Suzuki recently held its second annual regional steering committee meeting in Dubai, to discuss plans to enhance its share in the booming Middle Eastern market. 

During the meeting, representatives from selected Suzuki distributors from the Middle East discussed upcoming marketing plans including new launches.

Other key issues addressed, included customization of their products to fit unique Middle Eastern environments and vital improvements in after-sales services to meet the varied and growing requirements of regional customers.

The discussions at the annual meeting were based on comprehensive market studies conducted by Suzuki to determine the performance of each Suzuki vehicle in every Middle Eastern market where the company has a distributor presence.

The study analysed the strengths and drawbacks of various Suzuki models in a given market and also looked into the demographic aspects such as average age group of buyers of a particular model.

Another important element covered by the study was exploring the most effective media tool that Suzuki needs to adopt in the Middle East to gain maximum publicity and media exposure for its vehicles.
   
“Suzuki enjoys a large and valuable Middle Eastern customer base which it hopes to further expand through new key marketing and advertising programs,’ said Takeo Fukuda, group leader, Middle East & Africa, Marketing Group (Automobile), SMC.

The Suzuki Strategic Regional meeting is held each year to unify the efforts of SMC distributors, which are geared towards enhancing the Suzuki image and providing excellent marketing opportunities for the new cars through a unified marketing, advertising and PR campaign throughout the region.-TradeArabia News Service