Mercedes-Benz has promised to debut 'the world’s most desirable coupés' at the 2008 Paris Motor Show in October, with its ConceptFascination design study.

'This design study continues the long tradition of exciting coupés from Mercedes-Benz in impressive style. With its emotionally appealing lines, ConceptFascination offers a completely new interpretation of the coupé,' said Frank Bernthaler, director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant.

'Its aesthetic, dynamic looks and painstakingly crafted details ensure that this study meets the highest design standards,” he added.

In developing this design study, Mercedes-Benz has given fresh impetus to the long-established (although now rarely seen) “shooting brake”, a vehicle category with its own distinctive charisma.

Freed from the constraints of a specifications book, the designers have created an automotive sculpture with great aesthetic appeal which once again demonstrates Mercedes-Benz’s high level of design expertise.

Not content with just indulging the senses, the ConceptFascination design study impresses with its technical underpinnings, too. These are drawn from the future E-Class Coupé and include the new four-cylinder diesel engine which features BlueTEC and AdBlue technology and develops 204 hp from a displacement of 2.2 litres.

“The ConceptFascination study was not created merely to arouse interest in a new and unusual design concept. It is much more a matter of giving designers the opportunity to play around with unconventional topics, to look at things in a new way and to explore new ideas,” added Bernthaler.

“Design studies also serve to stimulate a closer dialogue with customers and to gauge the public reaction to new ideas for cars. They help Mercedes-Benz designers to get a feel for future styling trends and to develop new design idioms.”-TradeArabia News Service