Mazda Motor Corporation has said it plans to improve the fuel economy of Mazda vehicles sold globally by an average 30 per cent by 2015 under the company’s long-term vision for technology development - Sustainable Zoom-Zoom.

The automaker revealed the plan in its Social and Environmental Report (SER) 2008 published recently. The SER features the results of Mazda's corporate social responsibility (CSR) initiatives conducted last year (April 2007 to March 2008).

Mazda has published an environmental report since 2001 and the current title was adopted in 2004 when social information was also included.

The report also includes a special feature on environmental and safety issues. These include an environmental report which explains Mazda's participation in Norway's Hydrogen energy project, HyNor.

Also featured is a safety story that introduces Mazda's rear vehicle monitoring system. This is the first system launched in Japan which detects vehicles approaching from behind at highway speeds. A feature story about Mazda's global initiatives to support human rights in the workplace, also finds a mention in the report.

The Annual Report 2008 charts the progress of the mid-term 'Mazda Advancement Plan' and the future initiatives in response to the changing business environment. A detailed explanation of manufacturing advancements through 'Monotsukuri Innovation' and Mazda's global brand strategy is also in the offing.

'Mazda has always been in the forefront when it comes to environmental and social responsibilities. With these reports being published, the people are made aware of the commitment shown by Mazda towards the environment and the society,' said Annurag Chawla, head of Marketing and Communications, Towell Auto Centre. - TradeArabia News Service