InterCon celebrates 2nd Le Mans victory
Dubai, December 7, 2008
InterContinental Hotels & Resorts, the official title sponsor of the ‘Aston Martin Racing and InterContinental Hotels & Resorts team’, winners of the 2007 and 2008 24hrs Le Mans race - France, celebrated its two year consecutive victory in Dubai.
The initiative is part of a global partnership, since 2006, between InterContinental Hotels & Resorts and Aston Martin Racing.
“Offering our customers the chance of a lifetime, to experience the thrill of high performance road racing, has allowed us to embellish the InterContinental brand experience of offering our guests authentic experiences that leave them feeling enriched and more worldly,” stated Haitham Mattar, director of marketing IHG, MEA.
In additon to go-karting, live demonstrations of full ‘pit-stops’, a range of Aston Martin sports/race cars were available for guests to race on the autodromes’s track throughout the day.
Aston Martin’s 420bhp V8 Vantage Roadster was the popular attraction as were the single seater racing experience. Qualified race instructors trained guests on specific racing techiniques and track-tricks, in order to fully absorb the experience of high-speed motor racing.
The highlight of the event was the opporunity for guests to ride as passengers in the 600bhp, V12, Aston Martin DBR9 that won the 2008 Le Mans 24 hour race,, with its driver Andrea Piccini. Guests raced around the track with Piccini reaching maximum speeds in excess of 240km/h.-TradeArabia News Service