Rolls-Royce gears up for future
Dubai, December 19, 2008
Representatives from Rolls-Royce dealerships in the Middle East region met recently at the company’s manufacturing plant and headquarters at Goodwood, England, to discuss business growth based on the Phantom family and launch plans for the new model series, currently named RR4.
General managers and brand managers from the nine dealerships across seven countries were welcomed by CEO of Rolls-Royce Motor Cars Tom Purves and regional director, Middle East, Peter Schoppmann.
“The Middle East is an important region for us and it was vital to discuss our future strategy with our Middle Eastern business partners. We are optimistic about the future of the automotive industry’s ultimate luxury brand. The dealers in the Middle East are perfectly positioned to provide an exceptional service for our clients, building on their many years of experience in the luxury car market,” said Purves.
“It is very rewarding to be a part of this success story in the Kingdom over recent years. We will make substantial investments into the Rolls-Royce business in the near future to further ensure sustainable success,” said managing director of Mohammed Yousuf Naghi Motors, the sole dealer for the Kingdom of Saudi-Arabia, Anees Jamjoom.
The new Phantom Coupé was recently launched in the Middle East, adding to the acclaimed portfolio of four-door Phantom saloons and the Phantom Drophead Coupé in the region. The new model, RR4, will complement the Phantom family. The first customers will take delivery of the car in 2010. – TradeArabia News Service