Safety features highlighted at motor show
Abu Dhabi, December 24, 2008
Leading international automobile manufacturers participating at the Abu Dhabi International Motor Show (ADIMS) highlighted the advanced safety technologies and features that are today one of the prime considerations of car buyers.
ADIMS was held at the Abu Dhabi National Exhibition Centre (Adnec) from December 17 to 21.
Automobile manufacturers said purchasing decisions are now increasingly being made based on safety factors such as number of airbags, chassis, braking and stability management systems, unlike features such as price, speed, size and interior design.
ADIMS, organised by Reed Exhibition Middle East under the patronage of UAE’s Minister of Interior Shaikh Saif Bin Zayed Al Nahyan, served as a platform for manufacturers and other participants such as the Ministry of Interior for showcasing the latest safety technologies.
Volvo, the renowned brand for safety, launched the world’s pioneering “City Safety”, a laser-based technology that helps the driver safely navigate urban traffic by continually monitoring the areas in front of the vehicle and automatically braking to help avoid collision or mitigate its impact.
“Car purchase pattern has shifted today. Buyers, who used to ask about the price, speed and interior design of cars are now comparing cars according to latest and most active safety technologies and pick the ones that provide the best options for them and families,” said branch sales manager of Volvo in the UAE Andrin Afonso.
Lexus also boosted has safety and security features significantly. All cars under its brand come with Vehicle Dynamics Integrated Management (VDIM) as one system including ABS (anti lock braking system), VSC (vehicle stability control), TRC (traction control), EBD (electric brake-force distribution), and BA (brake assist), in addition to strengthening other features such as multiple airbags, adaptive cruise control, and pre-crash safety system, with the aim of bringing yet the best possible means to protect cars.
Jeep also highlighted the safety features for its visitors.
“We are investing heavily in safety technologies with the aim of bringing best benefits to customers. Our cars have stiffer chassis with steel pipelines in all doors. Airbags have been doubled in some models, while the front panel can monitor the air pressure inside tyres. Besides, all cars come with front and rear sensors, helping drivers to avoid crash,” said sales manager at Jeep Salim Chami.
“GMC takes consideration safety first as one of its guiding principles, looking always to bring the latest and most advanced safety features in all models, whether for family, off-road, or city drive. It’s important to boost the culture of positive safety which helps avoid accidents by having best of breed systems such as ABS, seatbelt and brakes working tighter, and better sighting capabilities in all directions, conditions and times,” said sales manager at Bin Hamoodah Auto, the UAE’s dealer for GMC, Abdulla Saba highlighting that GMC has been recognised world-wide for the safety features of its cars.
Some other brands showcased the models that provide drivers and passengers with the utmost degree of safety and protection. Renault is showcasing five of its models that have won international recognition for crash test.
Other participants at the show also highlighted how they can help people avoid accidents by careful and responsible driving, while investing heavily on the latest technologies with the aim of quicker and more active response to accident thus saving lives.
ADIMS attracted more than 40,000 visitors with 30 global auto manufacturers showcasing several new models. – TradeArabia News Service
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