Ford Gulf sales surge 23pc
Dubai, January 12, 2009
Ford Middle East has posted a 23 per cent growth in sales across the GCC markets during 2008 primarily because of the growing demand for SUVs and trucks.
The company said the SUVs and trucks sold 40 per cent more than last year, while passenger cars sales grew 10 per cent across the Ford, Lincoln and Mercury brands.
For 2009, the company remains focused on successfully advancing its product-led transformation plan by delivering all-new segment-leading quality products that customers want, featuring outstanding fuel economy, unique technologies and innovations, said a top official.
"Ford has registered encouraging growth levels in the GCC during the past few years and 2008 is no different, thanks to the outstanding support and confidence that our dealers have put into our brands and the business," said Hussein Murad, director of sales for Ford Middle East.
"But ultimately we owe this success to our customers who put their trust in our products, as they continue to realize the exceptional value that Ford, Lincoln and Mercury products offer, coupled with the outstanding support that our dealers provide throughout their dealerships," he noted.
Commenting on the outlook for 2009, Murad said, "We recognize the economic challenges currently facing us, but thanks to our careful planning we are positioned to stay focused on our roadmap to deliver quality, fuel efficiency, safety, and technology in cars that our customers want and value."
"We are more confident than ever that we have the right plan, the right products and the right partners to withstand these challenging times and be well positioned for profitable growth in the future," he added.
UAE emerged as a major growth market for Ford, recording an overall growth of 35 per cent over 2007, driven by over 60 per cent increase in sales of trucks and SUV’s across all three brands.
The growth was further fuelled by increased dealership representation of Al Tayer Motors and Premier Motors, the Ford and Lincoln importer-dealers in the UAE.
Their dedication to the Brand as well as their relentless drive for self improvement, customer satisfaction and functional facility development throughout the UAE, have allowed them to achieve record breaking sales levels in 2008.-TradeArabia News Service