Merc sees ME sales zoom in March
Dubai, April 12, 2009
Mercedes-Benz Cars said it is witnessing solid sales in the Middle East and Levant region with reported deliveries of 1,415 for March up nearly nine per cent above the previous month.
With this result, the company has maintained its market leader status with a 49 per cent share of the German luxury automobile market in the region, said a company official.
Mercedes-Benz reported a rising trend in sales for the first three months of 2009 with January sales of 1,100 and February deliveries of 1,303.
The total first quarter deliveries of Mercedes-Benz passenger cars and SUVs was 3,818, down 23 per cent compared to the same period in 2008, said Frank Bernthaler, director, sales and marketing, Mercedes-Benz Cars, Middle East & Levant.
“Although sales have softened, we are seeing more confidence in the market with customers realising that with our value-added packages, Mercedes-Benz vehicles still represent great value for money,” he pointed out.
“We expect these addition packages to end in July so there has never been a better time to buy a new Mercedes-Benz vehicle,” he added.
The Q1 volume leaders were E-Class and S-Class while the surprisingly affordable M-Class continued to improve in popularity with strong take up of the new ML 350 AMG Sports Package model.
Bernthaler said he was confident that sales would be pick up with the introduction of the new E-Class in May and the arrival in third quarter of the new-look S-Class together with the S400, the first luxury hybrid to be available in the region.-TradeArabia News Service