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Auto dealer launches F1 incentive

Manama, April 16, 2009

EK Kanoo, exclusive dealers for Toyota in Bahrain, is offering fans a chance win a Toyota Camry for one year, as promotion for this year’s Formula One event in Bahrain.

The 2009 Formula One Gulf Air Bahrain Grand Prix will be held at the Bahrain International Circuit (BIC) on April 24, 25 and 25.

E K Kanoo has launched its ‘Spirit of Champions’ competition, which offers the chance to win a brand new Camry GLX for a year.

Participants enter the draw to be one of four finalists selected to win a mystery key. If the selected key starts the Camry, the winner will instantly drive away the car free for one year.

Aspiring participants can qualify by picking up a ticket from the Toyota stand at Seef Mall, the Toyota Showroom in Sitra, the Toyota Service Center in Isa Town, or look out for the competition on Radio Bahrain 96.5 FM.

Fans can also meet top F1 drivers Jarno Trulli and Timo Glock on April 23 from 7.30 pm – 8.30 pm at the Toyota showroom in Sitra, where the drivers will be available for an exclusive autograph signing session open to the public.

“We have developed the Spirit of Champions campaign to offer the public exciting pre-race opportunities to meet drivers and to win great prizes,” said Clive Hammond, EK Kanoo marketing and communications general manager.

“Bahrain has a unique position in that we can offer a personal experience to meet the drivers which would be impossible in larger countries, and it is an opportunity not to be missed for all racing fans,” he added.

EK Kanoo has been the official sponsor of the BIC since the Bahrain Grand Prix was first held in 2004. – TradeArabia News Service




Tags: Bahrain | Toyota | Formula One | EK Kanoo | Camry |

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