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BMW 7 Series ‘best selling in premium segment’

Dubai, September 28, 2009

The BMW Group has recorded sales of 2,949 units of the BMW 7 Series across the Middle East from January-August, making it the best-selling car in the premium automotive segment, said a report.

The 7 Series is also the highest-selling model in the BMW portfolio, selling 864 units in Saudi Arabia and 435 and 365 cars in Dubai and Abu Dhabi respectively.

The new BMW 7 Series was initially available in the Middle East in two engine variants – the in-line six cylinder 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection.

They have since been joined by the 730Li and V12-powered 760Li which produces 544 bhp and accelerates to 100 km/hr in 4.6 seconds.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class, said the report.

“The BMW 7 Series embodies all the qualities associated with premium vehicles such as power, performance and luxury, and is a class leader in emission reductions and automotive technologies,” said James Crichton, sales and marketing director, BMW Group Middle East.

“These enduring qualities have been continually refined over the past thirty years in which the BMW 7 Series has delivered stellar performance in the premium automotive segment,” he added.

The new BMW 7 Series features a host of assistance technologies such as driver engagement, handling and safety features to the luxury performance segment. These include head-up display, which projects driving information such as speed, navigation, direction and alerts onto the windscreen, so that the driver’s attention stays on the road.

Night vision, which uses thermal imaging technology to detect humans in the dark at distances of up to 100 metres; and lane departure warning and lane change warning which help the driver overtake safely by monitoring traffic conditions in adjacent lanes with radar sensors. – TradeArabia News Service




Tags: Saudi Arabia | BMW | Dubai | Sales | 7 Series |

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