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Mercedes-Benz launches new S-Class in Saudi

Jeddah, October 8, 2009

German automaker Mercedes-Benz has launches its new S-Class 2010 car in Saudi Arabia, through Juffali Automotive Company, the exclusive dealer for the brand in the kingdom.

“Mercedes-Benz's technology leadership is further demonstrated by the new S 400 Hybrid, which is the first production vehicle in the world to feature a hybrid drive with a lithium-ion battery,” said Safi Kobaisi, general manager of Juffali Automotive.

“The first hybrid drive in a series production car from Mercedes-Benz makes this S-Class model the most economical petrol-engined luxury saloon,” he added. 

He further assured that safety measures of the new S-Class have been further improved the innovative camera-radar system that assist the drivers and turn the news luxury saloon car into an “intelligent partner’ on the road.

Furthermore, he pointed out that the new car has been equipped with adaptive highbeam assist, lane keeping assist, night view assist and drowsiness detection system, which automatically detects the attention level of its driver, and warns him in good time when he becomes drowsy.

As a world first, on request Mercedes-Benz will equip its flagship model with the new Splitview technology for the Comand control and display system centrally located in the centre console.

This innovative display concept allows the driver and front passenger to view different content simultaneously on one and the same screen. While the driver uses the map-based navigation system, for example, the front passenger can be watching the latest film on DVD.

Mercedes-Benz's technology leadership is further demonstrated by the new S 400 Hybrid, which is the first production vehicle in the world to feature a hybrid drive with a lithium-ion battery.

'The S 400 Hybrid is an important milestone on the way to emission-free mobility,' said Kobaisi.

'The first series production hybrid car exemplifies Mercedes-Benz's long-standing development strategy geared towards sustainability,” he added.

The first hybrid drive in a series production car from Mercedes-Benz makes this S-Class model the most economical petrol-engined luxury saloon, a statement said.

The fuel consumption of 7.9 litres per 100 kilometres corresponds to carbon dioxide emissions of just 186 grams per kilometre. This is the lowest level worldwide in this vehicle segment, confirming the new S 400 Hybrid as the ‘CO2 champion of the luxury class’, according to the statement.

The excellent fuel consumption and the low CO2 emissions of the S 400 Hybrid are accompanied by truly superior performance potential: the modified 3.5 litre petrol engine generates 279 hp, while the electric motor produces 20 hp and starting torque of 160 Nm. – TradeArabia News Service




Tags: Saudi Arabia | Jeddah | Mercedes Benz | hybrid | Juffali | S-Class |

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