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New Ducati launched in Doha

Doha, April 12, 2010

Alfardan Motorcycles, one of Qatar’s leading premium motorcycle importers, has launched the new Multistrada 1200 from Ducati, the global manufacturer of motorcycles, in Doha.

The announcement was made at the Lusail International Circuit along the sidelines of Qatar’s 2010 MotoGP season.

The launch of the Multistrada is the first to take place in the Middle East, a statement said.

First revealed at the Milan International Motorcycle Show in November 2009, the Ducati Multistrada 1200 features a four-bikes-in-one concept – sport, touring, urban and enduro riding modes can be enabled by just one click.

The design makes instant adjustment to power and torque delivery in addition to electronic adjustment of suspension settings and traction control to transform the Multistrada 1200 to meet the rider’s needs.

The new Desmodromic power plant delivers 150hp motor for sport touring, but also improves fuel efficiency, emissions and cost of scheduled maintenance, the statement said.

The 189 kg Multistrada 1200 is offered with optional ABS, while the flagship Multistrada 1200 S presents ABS and Ducati electronic suspension by Öhlins as standard equipment.

The 1200 S is available in ‘sport edition’ with specific components in carbon fiber or ‘touring edition’ with side luggage, heated grips and centre stand.

The new Multistrada 1200 has also extended the periods between major services on the new model to 24,000 km.

“The arrival of the Multistrada is both a landmark milestone for Ducati and Alfardan Motorcycles,” said Ayad As-Siaidi, assistant general manager, Alfardan Motorcycles.

“A long list of pre-orders for the Italian manufacturer's latest masterpiece reflects the huge success generated since its official unveiling, an interest now further enhanced by the added benefit of more 'strada' between major services. We are confident that the Multistrada 1200 will be received with equal enthusiasm in Qatar,” he added. – TradeArabia News Service




Tags: Doha | Ducati | Alfardan | Multistrada |

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