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Sharjah launches drive against fake auto parts

Sharjah, May 31, 2010

The Sharjah Chamber of Commerce and Industry (SCCI) has urged motorists to join its campaign against fake auto parts trade in the UAE and help curb accidents caused by counterfeit car parts.

The call was made by SCCI at a press conference on Sunday to launch the “Auto Parts Week” - part of the emirate's larger “Shopping Weeks” initiative to enhance Sharjah’s auto spare parts industry.

“Auto Parts Week,” which runs from June 1 to June 21, is being sponsored by Al-Futtaim Motors, the exclusive distributor for Toyota in the UAE.

A total of 2,000 SCCI members involved in the trade and distribution of auto spare parts and accessories worth Dh2 billion ($544.4 million) are expected to participate in the event that will feature exciting promotional offers combined with a series of workshops and presentations aimed at promoting road safety and the use of genuine auto parts.

Addressing the media, Hussein Mohammed Al Mahmoudi, director general of SCCI, said Sharjah’s auto spare parts retail sector was one of the country’s largest retail segments; made even healthier with key activities like import, re-export, sale and purchase transactions of high quality spare parts.

'‘Auto Parts Week’ is the next installment of our ‘Shopping Weeks’ program. This event is not only aimed at encouraging car spare parts traders and shop owners to create effective marketing strategies and develop strong consumer ties but also at helping create awareness in the drive against sale and distribution of fake car spare parts,” he added.

Al Mahmoudi thanked Al-Futtaim Motors for supporting the Auto Parts Week, which asserts the role played by the private sector in the efforts to help position Sharjah as an ideal investment venue and bringing it a step closer to its goal of achieving total sustainable development.

Kevin Jones, senior general manager (After Sales) at Al-Futtaim Motors lauded SCCI for its efforts to organise an event that aims to support the spare parts trade sector.

'The program complements Al Futtaim’s commitment to raise awareness on the importance of using only genuine auto parts. The use of high quality auto spare parts not only means better vehicle performance but also helps reduce the risk of getting into a road accident due to faulty parts and compromised engine performance,” he added.

Auto Parts Week will be held in all automotive based service centres in the industrial areas of Sharjah, Al Dhaid, Khorfakkan, Kalba, Diba, and Al Hosn. Main activities of the promotion will be held on the First Industrial Street, also known as BMW road.

Apart from offering special discounts and promotional offers, a series of special seminars, lectures and workshops will be held for shop owners and motorists.

To further encourage consumers to participate in the event, a special raffle draw giving away a Toyota luxury car and other valuable gifts will be held at the end of the event.

Customers will qualify for the draw upon purchasing products worth Dh100 and above, Al Mahmoudi said.

The 'Shopping Weeks' program is an SCCI initiative that aims to help increase sales activity in Sharjah and to support associate members by organizing promotional campaigns for each segment of the trade and retail sector. Auto Parts Week follows after the success of ‘Mobile Phone Week”, which was held in March.

Mohammed Ahmed Amin, assistant director general for Economic and International Affairs, SCCI;  Murtada Al-Fateh Al-Zailaei, quality and excellence manager; Hamad Al Mahmoud, SMB support project manager, SCCI and Jamal Saeed Buzinjal, deputy chairman of Information Department, SCCI also attended.-TradeArabia News Service




Tags: Sharjah | drive | fake auto parts |

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