Saudi Ford dealer vies for sales award
Dubai, July 4, 2010
Al Jazirah Vehicles Agencies, the Ford and Lincoln importer-dealer in Saudi Arabia, has gone to Ford Motor Company's headquarters in Michigan, to compete for the 2010 World Cup Walk-Around Sales Champion title.
After an intense regional competition in Dubai, Al Jazirah Vehicles Agencies Co. advanced to the World Cup Finals along with thirteen other regional winners from the Asia Pacific, Sub-Saharan Africa and Caribbean and Central American regions.
The competition will reward sales consultants for their knowledge and passion in presenting the 2010 Ford Ranger or 2010 Ford Taurus. Contestants will be judged on their ability to create effective presentations that connect elements of the Ford Story (www.thefordstory.com) and vehicle features with customer needs in a memorable way.
World Cup Finals contestants Mohammed Rashidi, Abdulaziz Al Sayed and Mouaid Yahya, representing Al Jazirah Vehicles, beat 14 competitors from nine dealerships around the globe by effectively demonstrating their product expertise and enthusiasm.
“We are very proud of our team for making it all the way to the World Cup Finals in Dearborn,' said Sheikh Abdullah Al Kraidees, AJVA's president.'
Along with the World Cup Walk-Around Champion title, finalists will compete for $9,000 in stored value MasterCards and trophies for themselves and their dealerships. Other participants from the Middle East are: Ahmad Hanfi - Ghriwati Auto in Syria and Adil Jal Mistry - Premier Motors (Abu Dhabi).
'This is a great event on multiple levels,' said Hussein Murad, Ford Middle East's director of sales.
'It serves as an incentive to help sharpen the knowledge of our sales consultants while encouraging them to better share their passion for Ford with customers.'-TradeArabia News Service