DP World, RTA spread road safety message
Dubai, August 30, 2010
Global port operator DP World has joined forces with the Roads and Transport Authority (RTA) in Dubai to promote road safety among employees and drivers visiting its more than 300 hectare Jebel Ali terminal.
The ongoing campaign launched in Ramadan is a social initiative by DP World’s head office and DP World, UAE Region. It is aimed at raising driver awareness about safety, including the need to regularly monitor and maintain the roadworthiness of vehicles.
RTA specialists in traffic awareness visited DP World’s offices and gave lectures on road safety during the month of Ramadan.
According to the RTA, 16 people were killed in 239 traffic accidents during Ramadan last year, while in 2008 there were 18 deaths in 298 road incidents. Most of the incidents happened between 1 pm and 3 pm.
DP World staff members and RTA representatives visited the documentation section within the busy Jebel Ali port to hand out tyre safety awareness leaflets printed in a number of languages to truck drivers.
The campaign featured an awareness exhibition organised by the RTA in DP World’s head office in the Jebel Ali Free Zone, distributing brochures and fliers on all aspects of vehicle and driver safety.
“DP World is committed to the safety and wellbeing of its employees and the wider community, including safety on the road,” said Mohammed Al Muallem, Senior Vice President and Managing Director, DP World, UAE region.
“Our aim is that all our employees and those who visit our terminal reach home safely to join their families. DP World is privileged to collaborate with the RTA in promoting safe driving, not only during this month, but also throughout the whole year,” he added. – TradeArabia News Service