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280 riders join Lebanon cross-country event

Beirut, October 6, 2010

A total of 280 riders from across the Mena region and individual riders from other countries took part in a cross-country biking event in Lebanon.

The second Lebanon H.O.G. Tour, presented by Nescafe, took place from October 1 to 3, and was unique compared to most other H.O.G. events in that it was a rolling road tour and not a single point of attraction rally.

The Harley-Davidson bikers got to explore the beautiful Lebanese scenery, enjoying the summer weather, and sample some excellent cuisine within a fully organised event.

Bikers set off from Beirut and have spent a day travelling throughout Lebanon covering the Cedars, exploring the city of Baalbek, then up through Mount Lebanon towards the Mzaar Resort and covering central Bekaa towards Al Chouf with a stop in Ramlieh where the riders could enjoy traditional food prepared by the women of the village; finishing at South Lebanon before heading back towards Downtown Beirut for the closing ceremony.

The event also meant to promote safe motorcycle riding, an effort in conjunction with the Lebanese Ministry of Interior and the ISF, while other logistics were provided thanks to the support of Solidere and the Lebanese Red Cross.

“For the second official year, the Lebanon H.O.G. Tour concluded successfully with more interest and demand from the region” said Marwan Tarraf, owner of Harley-Davidson Lebanon and director of HOGs Lebanon Chapter.

“We are also planning and are in a stage of implementing a new brand tour initiative for our riders for the upcoming year 2011, carrying a different concept, style and approaches; aiming at expanding our tours to an international level and positioning it on the global map,” he added.

After the launch of the Lebanon dealership in Beirut on September 23 and the success of the second Lebanon H.O.G. Tour, Lebanon had proved to become one of the major important hubs for Harley-Davidson in the region today, a statement said.

“Harley-Davidson has built a large community across the Middle East, and we expect to see a large number of riders throughout the coming years. We aim at creating a community of aficionados that transcends physical frontiers and cultural, religious, political and social barriers,” Tarraf concluded. – TradeArabia News Service




Tags: lebanon | Beirut | Nescafe | Harley-Davidson | H.O.G. Tour |

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