Cadillac SRX wins design award
Abu Dhabi, December 18, 2010
The 2010 Cadillac SRX has won the award for the best elegant and ergonomic SUV at the recent 2010 Abu Dhabi Motor Show.
Organised by Automobile Magazine and Future TV’s Automobile Programme, the automobile awards has been going on since 16 years, and have gained a highly anticipated recognition within the automotive industry.
Selection and judging is done through a series of test drives and evaluation by the editorial team, in addition to gathering customer’s feedback of the vehicles in review.
“The recognition that 2010 Cadillac SRX is receiving from the highly regarded motoring media outlets demonstrates Cadillac’s success in creating a crossover that aims at the heart of one of the industry’s strongest categories – the luxury crossover segment,” said Fadi Ghosn, chief marketing officer at GM Middle East.
“Being recognized by a regional motoring title proves that we are catering to our audience here, and continuing our international standards in the ever important Middle East market, something that makes us very proud.”
Middle East customers are increasingly demanding the quality and performance associated with a Cadillac vehicle, with the sales increasing by 22 per cent in the first 11 months of 2010 compared to the same period in 2009, he added.
The star performer in terms of sales volume has been the Escalade, followed by the CTS entry level luxury sedan and the SRX luxury mid-sized crossover vehicle. – TradeArabia News Service