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Bosch eyes Mideast auto markets

Dubai, February 28, 2011

Germany-based Bosch Group, a leading technology firm, recently met with dealers in Saudi Arabia, UAE and Qatar to discuss original equipment sales and the automotive aftermarket in the region.

The Bosch senior officials discussed business opportunities, business performance and strategies to boost customer relations during their recent visit.

A delegation from Bosch visited various workshops and retailers in Jeddah, where they were hosted by Bosch dealer Juffali Auto Parts. The visitors also stopped by the Juffali help centre for mentally challenged people to reinforce the company's strong commitment to support civic-oriented initiatives in the region.

The group also visited the Bosch regional office and training center in Dubai before heading to Abu Dhabi to meet with their counterparts from Al Fahim Group, Bosch's partner in the UAE. The senior officials concluded their trip to the GCG with a meeting with local representative Nasser bin Khalid & Sons in Qatar.

“The recent trip to the GCC was an excellent opportunity for us to personally see and assess the market situation and to interact and be closer with our dealers and customers,” said Robert Hanser, president of automotive aftermarket, Bosch.

“We are pleased with the enthusiasm of our business partners in the region, particularly in Saudi Arabia, the UAE and Qatar. Bosch has successfully built a strong market base and robust relationship with key market players, so we believe that it is important to conduct regular interaction to further boost our market presence and enhance strategic relations,” he added.

Guido Gring, sales director for MEA – automotive aftermarket, said: "The Middle East remains a key growth destination for Bosch with Saudi Arabia, UAE and Qatari markets acting as key growth catalysts.”

“The recent visit to these countries was very informative and productive as it helped reinforce the confidence and trust of our dealers and customers on the Bosch brand. We will definitely continue to organize similar activities in key markets, which will enable us to develop a wider range of tailor-made solutions for our customers in the region,” he concluded. – TradeArabia News Service




Tags: Dubai | Sales | Germany | Automotive aftermarket | Bosch Group |

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