Jaguar Land Rover launches social media suite
Dubai, March 2, 2011
Jaguar Land Rover, the premium, luxury automotive business owned by Tata Motors of India, has become the first automotive manufacturer in the Mena region to create a dedicated social media 'suite.'
Jaguar Land Rover will create a range of social media sites aimed at offering a level of interaction and information yet to be seen in the region by a car manufacturer.
As part of Jaguar Land Rover’s dedicated social media suite, the manufacturer will provide content-rich blogs for each individual nameplate under the Jaguar and Land Rover brands.
All sites will feature informative and interactive content that will provide customers, enthusiasts and analysts with in-depth knowledge relating to Jaguar Land Rover’s latest news, model updates, developments and marketing campaigns, as well as regional brand exclusives, behind the scenes footage/images and live streaming of video content from regional and global events.
One of the first exclusive stories revolves around the all-new Range Rover Evoque during its time in the Middle East region. InteractiveEvoque.me published a behind-the-scenes look at the car in the Global Test Facilities & Planning centre at a top secret location in the UAE.
With the region now boasting over 40 million internet users - 15 million of them using Facebook - in Saudi Arabia, UAE, Qatar, Kuwait and Bahrain alone, Jaguar Land Rover Mena marketing director, Hannah Naji, is confident that this is an important step forward for the brands.
Strong presence on critical social media platforms such as Facebook, Youtube, Twitter and Flickr provides the burgeoning online community with a wealth of information and an opportunity to engage with the brand on a new level, he noted.
'Internet penetration in the GCC is estimated to be over a quarter of its population, which is higher than the global average by close to 3 per cent, a clear indicator that automotive manufacturers need to take social media very seriously.'
'With the launch of the groundbreaking Range Rover Evoque and indeed the evolution of all our nameplates and brands, it is important that we deliver our message and most importantly establish a two-way dialogue with an increasingly online-savy audience, to continue to position Jaguar Land Rover as a pioneer in the automotive industry,” Naji added.
Initially, content will be delivered in English, however the manufacturer will look into extending this to Arabic and French if there is a strong demand from markets.-TradeArabia News Service