Sunday 24 June 2018

New Ford Edge GCC sales shoot up 87pc

Dubai, March 17, 2011

Since its debut in the fourth quarter last year, the new 2011 Ford Edge has received outstanding feedback from GCC consumers, Ford Middle East said.

Its sales have soared 87 per cent in the first two months of 2011 when compared to the previous model sales in January and February last year, it said.

The sharpest uptick in sales was seen in the United Arab Emirates, with sales almost trebling with a whopping 198 per cent rise, followed by Kuwait with an increase of 164 per cent and Saudi Arabia by 21 per cent over the same period last year.

“Edge competes in one of the fastest-growing and fiercely competitive segments in our industry,” said Hussein Murad, sales director at Ford Middle East. “Consumers who have driven the 2011 Edge have given great feedback – and word of mouth is clearly boosting sales, as drivers realise it is, without a doubt, the segment leader, thanks to its looks, performance and class-exclusive technologies.”

The 2011 Ford Edge made its mark during last year's 2010 Gitex Technology Week, the region’s biggest consumer technology festival held in Dubai, UAE.

Unveiled on the first day of the show, Ford's crossover attracted crowds of admirers with its hot new looks, creating major buzz thanks to its revolutionary MyFord Touch driver connect technology, he said.

“Edge defined the crossover segment when it was launched in 2006. Ford has taken a great vehicle and made it even better,” Murad said. “The new Edge has attractive looks, complemented with 9 class-exclusive technologies and features, packaged with interior quality like never before, driving dynamics, a choice of two new powertrains, great fuel economy and all at a competitive price.”

The 2011 Ford Edge SEL and Limited, have EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category among V6 competitors, he said. – TradeArabia News Service

Tags: Middle East | GCC | Ford Edge | Crossover |

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