Enoc, A-Map launch battery change promotion
Dubai, May 26, 2011
Enoc/Eppco, UAE’s leading petroleum retailer, and top-selling auto parts dealer A-Map have teamed up to offer UAE customers quick replacement of their aging batteries with new, affordable ones.
The deal offers to replace the existing batteries with A-Map’s Korean brand Solite as the customers are having their cars serviced or washed.
Enoc/Eppco’s 170 service stations in Dubai and the Northern Emirates have expanded over the last several years to include garage maintenance services, among them oil change and auto parts replacement, to include car batteries which require replacement every 12 months, according to Tariq Al Rasheed, Enoc/Eppco automotive sales and marketing manager.
“Enoc/Eppco’s approach to customer service is holistic; we don’t see ourselves only as the company that fills your petrol tank from time to time,” said Al Rasheed.
“We are the team that services your car from start to finish, preserving its lifetime and making its use a far more enjoyable experience. We always strive to on our promise to bring customers speed, convenience, service, and value.”
A-Map became the exclusive distributor for Korean-made Solite auto batteries in 2007, and has since successfully grown the partnership to cover the Middle East, Asia, and Africa.
“The role of the UAE petrol station has evolved dramatically over the last few years. Now, everyone gets everything done at petrol stations, from paying utility bills and SALIK credits, to having their cars serviced,” said Asad Badami, managing director of Dubai-based A-Map.
“A-Map’s tie-up with Enoc/Eppco to bring Solite batteries to UAE drivers is sure to make one annual chore a lot less stressful, and significantly less expensive.”
Enoc/Eppco and A-Map have also joined forces to promote their spring promotion called ‘Show a Little Love and Win Big.’
The spring promotion rewards a daily customer with a Solite battery-for-life, a weekly customer with an iPad 2, and the month-ending customer with a 2011 KIA Sportage car, a statement said. – TradeArabia News Service