GM plans 100th anniversary of Chevrolet
Dubai, June 7, 2011
General Motors Middle East is gearing up for a five-month period of celebratory activities to commemorate the 100th anniversary of Chevrolet.
“This year’s centennial is a great chance to reflect on the passion and emotion that has made Chevrolet what it is today,” said John Stadwick, president and managing director of GM Middle East.
“It’s also an important opportunity to look ahead as we build on the promise of the Chevrolet brand to make it as relevant tomorrow as it has been for the past 100 years.”
“Chevrolet was built on the cornerstones of value, reliability, performance and expressive design. For millions of Chevrolet customers in the Middle East and around the world, it continues to represent these same qualities today,” he added.
GM Middle East will celebrate the centennial with a number of activities. This will include special premieres of the movie Transformers 3: Dark of the Moon, which features several Chevrolet vehicles, including the Camaro Bumblebee.
It will also display unique photographs, videos and fun Chevrolet activities on the Chevrolet Arabia Facebook page (facebook.com/chevroletarabia).
GM Middle East is also planning various events across the Middle East to celebrate Chevrolet’s milestone anniversary.
“We’ll be able to tell you more about the planned Centennial activities the closer we get to the actual centennial date of November 3. We’re looking forward to celebrating this special milestone with everyone in the Middle East,” added Stadwick.
On November 3, 1911, Swiss immigrant Louis Chevrolet and US entrepreneur Billy Durant founded the Chevrolet Motor Car Company.
Chevrolet is now one of the world’s best-known and most popular automotive brands with more than 200 million Chevrolet vehicles sold over the past 100 years, a statement said.
In 2010 alone, more than 4.2 million Chevrolets were sold in over 130 countries – or about one Chevrolet every seven-and-a-half seconds, it added. – TradeArabia News Service