Bosch celebrates twin anniversary
Dubai, June 11, 2011
Bosch Group, a leading global supplier of technology and services, celebrated its 125th anniversary and the 150th birthday of the company’s founder with a gala show in Dubai recently.
Bosch operates through more than 350 subsidiaries and regional companies in over 60 countries with a workforce of over 285,000 associates worldwide.
Its international network comprising sales companies and partners in 150 countries ensures that the company's products and services will continue to enter further growth markets in the near future.
Bosch has had a major presence in the GCC region for more than 50 years through its agents and representatives.
Speaking at the gala event held at The Address Hotel in Dubai, Gürcan Karakas, senior VP, corporate department marketing and sales, said: “Bosch’s 125-year success story encourages the company to constantly maintain its focus on creativity and investment in the field of research and development, especially in the development of green products.'
On November 15, 1886, Bosch established its “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart, laying the foundations for what has since become a leading global supplier of technology and services.
Born on September 23, 1861 in Albeck near Ulm, Robert Bosch was a technology pioneer, and propelled his company to international success during his own lifetime.Robert Bosch died on March 12, 1942 at the age of 80 in Stuttgart.
Bosch’s global activities in leading technical fields ensure the company’s competitiveness in the upcoming years.”
Frank Schlehuber, VP, sales independent aftermarket, Automotive Aftermarket Division, said Bosch has gained a leading position worldwide because of its highly developed products, services as well as creativity.
Guido Gring, VP, Automotive Aftermarket, MEA, said: “The presence of Bosch through its office in Dubai for a whole decade and the fact that it was responsible for the Mena region in recent years, show the company’s interest in this region and its aspiration to strengthen its activities in it.”
The company has this year lined up 700 activities around the world, including more than 200 events for associates to celebrate the anniversaries.
The first of these activities is the interactive anniversary website, which went online in January 2011.
At www.125.bosch.com, everything revolves around the “BoschGlobe”, which encourages visitors to explore and take part in.
'In this multimedia Bosch world, visitors can go on a journey through time, where they will experience not only the company's history, but also the new technologies of the present day. When turning the globe towards the future, they can leave their own mark on the map in the form of ideas and wishes, said Karakas.-TradeArabia News Service
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