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Ford to debut all-new Explorer at Gitex

Dubai, October 2, 2011

The all-new Ford Explorer will make its Middle Eastern debut as the official car of the upcoming Gitex Technology Week in Dubai.

Gitex, the leading business and ICT show in the region, is running from October 9 to 13 at Dubai International Exhibition and Convention Centre.

The new model will feature host of segment-exclusive connectivity, driver-assist and safety technologies including the world's first second-row inflatable seat belts, a statement said.

Ford’s iconic Explorer has been completely reinvented to raise consumer expectations of utility vehicle technology, fuel efficiency, safety, capability and quality. It comes with best-in-class fuel economy, improved driving dynamics, state-of-the-art technology and world-class craftsmanship.

“Gitex is all about pioneering technology being showcased to the region's industry – which is why Ford has been the official automotive partner for the fourth year in a row,” said Larry Prein, Ford Middle East's managing director.

“Our innovation in automotive technology produces tangible benefits to our customers, and Gitex is the ideal platform for us to debut these class-leading innovations in the Middle East.”

“The all-new Explorer sets again the benchmark in the industry and its category with the world's first inflatable rear seatbelts, Active Park Assist, its new Terrain Management System, MyFord Touch and many more. We are excited to demonstrate these and many more technologies to the show visitors this year,” he added.

The new Explorer offers innovations such as the SYNC voice-activated communications and entertainment system to MyFord Touch driver connect technology, the statement said.

It will also have some of Ford's latest driver connectivity and safety technologies including: the Explorer's new terrain management system; Active Park assist; second-row inflatable seat belts; curve control; MyKey; BLIS with cross traffic alert; adaptive cruise control with collision warning and brake support, among others, according to the statement. – TradeArabia News Service




Tags: Dubai | Ford | Gitex | debut | explorer |

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