BMW unveils concept car at show
Dubai, November 10, 2011
BMW Group Middle East unveiled a number of new models on the first day of the 11th Dubai International Motor Show, including the BMW Vision ConnectedDrive concept car.
On display for the first time in the Middle East, the BMW Vision ConnectedDrive is a demonstration of BMW's intelligent networking between driver, vehicle and the outside world. Dynamic design and innovative technology reflect the vision of the car and the potential that can be unleashed through an exchange of information that optimise comfort, safety and infotainment inside a car, a statment from the company said.
It was joined by the all-new fifth generation BMW M5 that goes on sale this month, the exclusive BMW 7 Series 'Steinway & Sons Edition', and a BMW 7 Series 'UAE Edition' which celebrates 40 years of its presence in the Emirates.
In addition, a number of vehicles showcasing the BMW individual programme including the exclusive Steinway & Sons Edition, the UAE Edition and a BMW 5 Series individual were unveiled during an official press conference with managing director, Dr Joerg Breuer.
The BMW M division also premiered the X6M fitted with the Special M-Performance Kit as well as the BMW 1 Series M Coupe and X5 M, the statement said.
In addition to the new BMW 6 Series Coupe, the convertible body style was also on display. Both models are fitted with the BMW M sport package and feature BMW individual interior highlights and exterior colours. The BMW 5 Series Gran Turismo and the all-new BMW X3 Sports Activity Vehicle were also showcased.
BMW Group has seen strong sales performance in the Middle East between January and October 2011, with 15,567 BMW and MINI models sold representing a 11 percent increase compared to the same period in 2010, it said.
Dr Joerg Breuer, managing director of BMW Group Middle East, said; 'BMW Group is looking forward to celebrating and building upon the successes achieved so far this year, throughout the show. With the Middle East debut of the innovative Vision ConnectedDrive model and the highly anticipated BMW M5, as well as a few limited edition models, we have a lot to be excited about. 2011 has been a great year so far for us and we are looking forward to ending the year and moving in to 2012, on a high.' – TradeArabia News Service