BMW Mideast car sales up 11pc
Dubai, November 14, 2011
BMW Group Middle East reported a 11 per cent growth in its car sales during the January to October period and said it was on target to end the year selling more cars than in 2010.
The premium automotive manufacturer delivered a total of 15,567 BMW and Mini brand vehicles to its customers across 14 Middle East markets during the period.
BMW said it aims to end the year with record car sales and boost its market share in the region.
The Group’s latest sales reveal sustained growth across a number of markets, with particularly good growth witnessed in the UAE, which accounted for 50 per cent of the company's total sales.
Abu Dhabi was the best performer in terms of volume, achieving a 25 per cent increase in sales (3,876 cars); followed by Dubai with 32 per cent growth (3,640 cars), Saudi Arabia with 3 per cent growth (2,649 cars); while Kuwait saw sales improve by 16 per cent.
The Group’s top-of-the-range models: BMW 7 Series, X6, X5 and 5 Series remained the company's best sellers in the Middle East, accounting for 75 per cent of total sales.
The auto giant said its flagship BMW 7 Series was not only the best selling model with 3,651 cars sold, but it was also the best-selling car in the premium automotive segment in the Middle East.
It was closely followed by the popular BMW 5 Series, BMW X6 Sports Activity Coupé and the X5 Sports Activity Vehicles, it added.
Mini continued to be the fastest growing premium car brand in the world, representing one in every six BMW Group cars sold worldwide.
Global sales for the brand increased 23 per cent (232,056 cars) whilst in the Middle East sales climbed 86 per cent across eight markets (969 cars).
According to BMW, Dubai emerged out as the best performing market with an increase of 212 per cent, followed by Abu Dhabi with 69 per cent.
While Mini sales continue to be led by the Mini Hatch, January’s launch of the new Mini Countryman – the first model with four doors and four wheel drive capabilities – was a strong contributing factor to the brand's first half success.
In addition, three new dedicated Mini showrooms were launched in Abu Dhabi, Dubai and Bahrain to cater for the brand’s progressive growth.
This month's launch of the all new Mini Coupé, the first two-seater Mini and sportiest model to join the portfolio, is expected to further contribute to another successful end of year for the popular brand, said the company.-TradeArabia News Service
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