GM sees Mideast sales up 11pc
Dubai, November 15, 2011
General Motors dealers in the Middle East reported total sales of 11,545 vehicles in October, up 11 per cent compared to last year.
This was the company's 13th consecutive month of double-digit total sales growth, said said a GM statement.
The impressive sales figure was the result of continued robust sales throughout the region for the company’s line-up of passenger cars, crossovers, sport utility vehicles (SUVs) and pickups across the Chevrolet, GMC and Cadillac brands, it stated.
October also contributed to year-to-date total sales growth of 21 percent for the first 10 months of 2011 compared to the same period in 2010, it added.
Total sales of Chevrolet in October rose by 15 per cent year-over-year, while Cadillac experienced a 10 per cent increase. Sales of GMC remained flat during the month, it said.
The biggest gain in sales was achieved by GM’s recently launched vehicles, which increased by 49 per cent in October compared to the same month in 2010, said a senior official.
“We are in the midst of a product renaissance with new world-class vehicles competing in just about every segment. The Chevrolet Sonic, which was only introduced to showrooms last month, exceeded our sales target during October,” said John Stadwick, president and managing director of GM Middle East Operations.
Strong sales of the Chevrolet Cruze, Malibu, Camaro, Traverse, Captiva and Sonic; the GMC Terrain; and the Cadillac SRX and CTS Coupe gave a significant boost to GM’s sales in the region during October, he noted.
“I am confident that the new vehicles we revealed last week at the Dubai International Motor Show – the Chevrolet TrailBlazer, Malibu and Colorado – will be equally popular with customers here in the Middle East when they are introduced in showrooms next year,” Stadwick said.
Retail sales, those to individual customers, rose 55 per cent in October driven by high showroom traffic in the run up to Eid-al-Adha.
Year-to-date retail sales increased by 50 percent for the first 10 months of 2011 compared to the same period in 2010, he added.
According to him, the otal sales of GM passenger cars grew by 4 per cent during October, driven by strong sales of the Chevrolet Malibu (up 17 per cent) and the Chevrolet Cruze (up 15 per cent).
Across Chevrolet, GMC and Cadillac, total sales of sport utility vehicles (SUVs) increased by 15 per cent in October. The Cadillac Escalade (up 52 per cent) and the Chevrolet Tahoe (up 43 per cent) were the best performing SUV nameplates during the month.
Crossover sales across Chevrolet, GMC and Cadillac were up 78 per cent in October led by strong sales of the Chevrolet Captiva (up 126 per cent) and Chevrolet Traverse (up 105 per cent).
Total sales of GM pickups increased by 5 per cent during October due to a strong performance by Silverado, which grew sales by 120 per cent during the month.-TradeArabia News Service