BMW unveils new models at motor show
Dubai, November 22, 2011
BMW Group Middle East unveiled a number of new models at the 11th Dubai International Motor Show, including the pioneering BMW Vision Connected Drive concept car.
On display for the first time in the Middle East, the BMW Vision ConnectedDrive is a demonstration of BMW's intelligent networking between driver, vehicle and the outside world.
Dynamic design and innovative technology reflect the vision of the concept car and the potential that can be unleashed through an exchange of information that optimises comfort, safety and infotainment inside a car, a statement from the company said.
The two-seat roadster concept study was joined by the all-new fifth generation BMW M5 that goes on sale this month, along with the exclusive BMW 7 Series, Steinway & Sons Edition, and UAE Edition, which celebrates 40 years of the unification of UAE.
In addition, a number of vehicles showcasing the BMW Individual programme including the two exclusive BMW 7 Series cars and a BMW 5 Series Individual were unveiled during an official press conference with BMW Group, managing director, Dr Joerg Breuer.
In addition to the new BMW 6 Series Coupe, the convertible body style was on display. Both models are fitted with the BMW M Sport Package and feature BMW Individual interior highlights and exterior colours. The BMW 5 Series Gran Turismo and the all-new BMW X3 Sports Activity Vehicle were also showcased, the statement said.
BMW Group has seen strong sales performance in the Middle East between January and October 2011, with 15,567 BMW and Mini models sold representing a 11 percent increase compared to the same period in 2010, it said.
'With the Middle East debut of the innovative Vision ConnectedDrive model and the highly anticipated BMW M5, as well as a few limited edition models, we have a lot to be excited about. 2011 has been a great year so far for the group and we look forward to end the year and move in to 2012, on a high.' Breuer said. – TradeArabia News Service