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Bridgestone launches course in safe driving

Dubai, December 11, 2011

Bridgestone Middle East and Africa has launched its lessons on safe driving – the Potenza Driving Lesson in the Middle East and Africa with Formula One racing legend and Bridgestone ambassador, Stefano Modena.

Headlined ‘Put Your Car Under Your Control’, defined by Modena for sports driving, the course introduces drivers to the key forms of proper sports driving and gives them a true driving experience using Bridgestone Potenza tyres.

The first Potenza Driving Lesson was held in Dubai Autodrome as a part of activities in Potenza Performance Challenge on December 9 and 10.

“The Potenza Driving Lesson first launched in Japan in 1985, and was later developed and modified by Stefano Modena in 2007 when it was introduced in the Asian countries,” said Takumi Kakara, marketing director of Bridgestone Middle East & Africa.

“Bridgestone Middle East and Africa would like to create the culture of healthy sport driving for car enthusiasts, under safe conditions, in Dubai to across the Middle East and Africa regions.”

Stefano Modena, a member of Bridgestone’s Tyre Development team, said, “The courses that we have tailored and developed are to teach the basics of sports driving and give the drivers’ new insights on maintaining control of their cars as much as possible. This is all facilitated in a controlled and safe driving environment, while also highlighting the important role that proper tyres have.”

Not to be confused with race or circuit driving, the Potenza Driving Lesson offers courses in handling, steering and seating, emergency braking, and cornering.

The lessons are designed for drivers to learn the basics of sports driving and to feel the true performance of the Potenza range of tyres, focusing more on handling and the drive, rather than speeding or reckless driving.

Kakara added, “Potenza is ideal for a driving experience that offers drivers a greater performance from their vehicles. With our Potenza S001 and Adrenalin RE002, drivers have the optimum choice of tyre for their vehicles and driving style.” – TradeArabia News Service




Tags: Dubai | Tyre | Bridgestone | Potenza Driving Lesson | Stefano Modena |

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