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Infiniti posts 5.17pc growth in ME

Dubai, February 1, 2012

Japanese luxury automaker Infiniti’s sales numbers for 2011 showed an overall positive growth of 5.17 per cent over 2010 with a total number of 4,569 vehicles sold in the Middle East region.

The M37/56 sedans showed enormous gains of 175.88 per cent, becoming the fastest growing luxury model in its segment, said a statement from Infiniti. Sales of the G37 convertible rose 54.55 per cent.

Along with strong performance in established markets, Infiniti’s expansion into Jordan proved a success, widening the brand’s geographical footprint and demonstrating its surging popularity in the region and its commitment to growth through inspired performance. 

Leading the region was Azerbaijan, which posted an extremely large 2011 sales growth of 131.67 per cent over 2010, followed by Bahrain at 81.06 per cent, Kuwait at 76.48 per cent, and Oman at 29.43 per cent. 

Dubai and the Northern Emirates posted positive growth of 19.35 per cent, while Lebanon showed growth of 15.38 per cent.

Following on the success of the M37/56 and G37 convertible, the EX 35 premium compact-crossover SUV surged with 26.67 per cent better sales, while the G37 sedan’s numbers were also up 19.26 per cent. 

The all new, redesigned luxury SUV QX56 also posted a strong gain of 12.30 per cent. FX35/50 remains Infiniti’s best selling model with 1699 units sold across the region in 2011.

“We’re extremely happy that we’ve been able to deliver such good numbers in what was a difficult year, due to the Earthquake in Japan in March 2011,” said Jurgen Schmitz, general manager, Infiniti Business Unit, Middle East. 

“We’ve been present in the GCC for eight years now, and everything is falling into place to massively increase our market and build towards Infiniti’s Mid-term Plan target to grow to 10 per cent of the global market share among luxury brand segments by 2016. The launch of the all-new JX crossover SUV in 2012 is a bold next step in this direction,” he concluded. – TradeArabia News Service




Tags: UAE | Middle East | Dubai | Sales | Japan | growth | Infiniti |

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