Bosch Middle East posts 20pc growth
Dubai, March 1, 2012
The Middle East and Africa markets were among the top performing areas for the Automotive Aftermarket division (AA) of Robert Bosch in 2011.
The region witnessed a growth rate of over 20 per cent for the company as compared to 2010.
Robert Bosch Middle East FZE manages different regional markets from its three main offices in Dubai, Casablanca and Johannesburg. The areas in which significant growth has been achieved are diverse and maintain a focus on diesel, spark plugs, batteries and brakes as core business fields.
“Although the great market potential and the encouraging economic situation of this region made all signs point to success, the business growth we expected in the MEA markets exceeded our expectations,” said Guido Gring, vice president of automotive aftermarket, sales independent aftermarket Middle East and Africa. “The records obtained in 2011 are our reward for the efforts we invested in this region, but they also prompt us to continue on the path of growth and innovation in such receptive markets.”
The group has also experienced constant growth in the Bosch Car Service workshops. In 2011, Bosch Car Service greatly expanded its international network, increasing from 319 workshops in 2010 to 354 workshops in the following year.
The group has set a target of opening an additional 45 workshops in Middle East and Africa this year.
A new concept called the ECS (Express Car Service) is also being introduced this year. It aims at improving the overall appearance and quality of workshops, and creating a better ambience.
Alongside new concepts and services, Bosch will maintain its efforts to steadily grow in areas such as brakes, filtration, batteries, diagnosis and diesel. – TradeArabia News Service
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