Behbehani launches used car centre website
Manama, March 13, 2012
Behbehani Brothers Automotive Division, which represents a number of major auto brands in Bahrain, has launched a new website for the Behbehani Used Car Centre.
The website behbehaniusedcars.com, which was designed and developed by digital marketing agency East Innovations, profiles the current range of pre-owned vehicles available for purchase at the Centre, as well as providing details for those wishing to sell their vehicles.
“We’re incredibly pleased with the new website, not only how it looks but also how easy it is to use. It has also been really well received by the local community. In the first week of going live we have already doubled the amount of unique daily visitors to the site and this increase is growing every day,” said Neil Harris, Used Car sales manager at Behbehani Brothers.
“Along with East Innovations we have put a great amount of effort into producing a website of the highest quality, to improve the experience of our customers and reflect the high standing of our brand in the automotive industry,” he added.
In addition to the detailed and regularly updated listings, visitors to the website can also find useful advice pertaining to vehicle registration procedures, insurance and finance packages. The Frequently Asked Questions section also provides detailed information on the processes involved when purchasing or selling a vehicle.
“Our aim when developing the website was to ensure that it was content rich without being too busy or overwhelming for the user,” said East Innovations managing director, Mark Warman.
“We kept the home page clean and simple providing easy access to further information, whilst the process to search for a specific car or view the entire stock list was given priority. Also, ensuring that the structure of the site was developed with search engines in mind has meant that it is easily found by those searching to buy or sell a used car in Bahrain,” he added.
Behbehani represents the Audi, Volkswagen, Porsche, Chrysler, Jeep, Dodge and more recently Fiat and Alfa Romeo brands in Bahrain. – TradeArabia News Service
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