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Bridgestone to launch tyre safety campaign

Doha, March 13, 2012

Bridgestone Middle East & Africa, a unit of Tokyo-based Bridgestone Corporation, the world's largest tyre and rubber company, will launch its second GCC-wide tyre safety initiative in Doha this week.

The Tyre Safety and Eco Station campaign, first launched in 2011, will run from March 15 to 17 at the City Center Doha.

With the support of its trusted local distributor Aamal Trading & Distribution, Bridgestone wants Qatari drivers to understand the key role of tyres for keeping a vehicle safe while driving and that a few minutes to check the car’s tyres before driving, can significantly reduce the possibility of having an accident.

Takumi Kakara, marketing director of Bridgestone Middle East & Africa, said: “The Tyre Safety and Eco-station campaign is fun, educational, and best of all it can help save lives. We’re encouraging Doha’s motorists to pop by the stand this week and find out how they can quickly and easily keep their families and friends safe when they drive, and also save money by reducing fuel consumption.”

The stand has a special demonstration corner where Bridgestone staff will teach visitors effortless steps to enhance safety while driving on roads; drivers will practice how to check the proper tyre air pressure and tread wear to avoid the dangers of driving with underinflated/overinflated and worn-out/damaged tyres.

The TSES station has also a section especially dedicated to kids, where they can have fun with drawing and coloring activities and face painting, while their parents learn are involved in tyre safety exercises.

All people visiting the stand and partaking in activities will also receive a Tyre Safety booklet and a Bridgestone Tyre Safety compact gauge which measures air pressure and tread depth.

As well as pointing out the safety benefits of proper tyre checks and maintenance, the campaign also emphasizes the positive environmental impact of maintaining correct tyre pressure. Driving a vehicle on properly inflated tyres helps to reduce the rolling resistance of the vehicle, which aids in reducing fuel consumption hence minimizing motorists’ expenses.

The campaign will continue and tour the other GCC states over the next few months, moving next to Oman at the beginning of April, a statement said. – TradeArabia News Service




Tags: Doha | Bridgestone | TSES | Tyre safety campaign |

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