Victoria steps up backing for Automechanika
Dubai, May 24, 2012
Participation of companies from the Australian state of Victoria in this year’s edition of Automechanika Middle East Trade Show, a top automotive aftermarket expo in Dubai, has increased by 30 per cent.
Over fifteen Victorian companies from the automotive aftermarket manufacturing industry are either exhibiting or have a presence at the trade show, which offers participants the opportunity to meet with industry leaders and learn the latest industry trends.
John Butler, State Government of Victoria Commissioner to Mena, said last year’s trade show saw over 70 per cent of participating companies attract new business, with even more expected this year.
“This is one of the most important automotive markets in the world,” said Butler. “We will continue to focus our efforts on developing key relationships and creating trade opportunities for Victorian companies here, just as we have done for many years now.”
“We are confident in what we can bring to the market, and our world-class expertise, knowledge, innovation and quality products is growing in demand following a long-standing commitment to the region.”
This is the sixth year the State Government of Victoria has supported a trade delegation to Automechanika Middle East, and the twelfth year Australia has been participating in one form or another in the Emirate’s annual automotive event.
Ben Bartlett, senior manager Government Relations and International with the Australian Automotive Aftermarket Association, said there are a number of sectors which present real opportunities for Victorian companies.
“We are seeing significant growth in the four wheel drive market, in particular when it comes to suspension,” he said.
“There are challenging off road conditions in the Middle East and there are no more challenging conditions than in Australia, so our companies are able to offer road products that fit the marketplace. There is also strong potential growth in the performance and tuning sectors.”
Craig Mahoney, international sales and marketing manager from Mainline DynoLog Dyamometers, a provider of advanced vehicle performance measurement technology, has been visiting Dubai for the past three years around the trade show.
“There is a high respect for Australian made products in this region,” he said. “We have been here for three years now and we want to keep returning and flying the flag to create strong and long-standing relationships. We come here and we get to know our customers well and also their customers, which we think is very important. It’s led to 90 per cent of our business being based on recommendations.”
First-time exhibitor Toby Dymond, managing director of Penrite Oil, a family owned Victorian company with 85 years experience in quality lubricants, said his company is looking for export growth throughout the region.
“Our growth strategy is focused on exports,” he said. “We manufacture engine oils, transmission fluids, brake fluids, coolants for performance automobiles, trucks and motorcycles and our objective here is to find local distributors.”
Automechanika Middle East, the largest automotive aftermarket trade exhibition in the wider Middle East, which opened on May 22, is ending today (May 24) at Dubai World Trade Center. – TradeArabia News Service