Jaguar ranked top manufacturer in UK study
Amman, June 19, 2012
Jaguar has been announced as the number one manufacturer in the latest J D Power and Associates’ What Car? 2012 UK Vehicle Ownership Satisfaction Study (VOSS).
The study was based on the evaluations of nearly 18,000 individuals in the UK after an average of two years ownership.
Aspects of vehicle ownership rated included performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction. The resulting data allowed the study to be the most comprehensive of its kind.
When split into model line-ups, the Jaguar XF finished second overall, a rise of 15 places within just 12 months. The 2012 result marks the culmination of a steady rise in owner satisfaction, Jaguar having finished third in the 2011 survey.
J D Power and Associates’ media partner in the UK is What Car? Magazine. Its editor-in-chief Chas Hallett said: “This is a great accolade for everyone at Jaguar. This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.”
Adrian Hallmark, global brand director of Jaguar Cars, commented, ‘It’s tremendous to have such customer recognition of our commitment to delivering quality, technology and a world-class ownership experience. This is a huge accomplishment and a tremendous honour to achieve the Number One spot. Now we’re at this point, we will work with even greater energy to sustain this performance.’
Amjad Saeed, general manager representing Jaguar and Land Rover in Jordan at Mahmoudia Motors, said: “We are very proud that Jaguar is ranked Number One manufacturer in this comprehensive study. At Mahmoudia Motors, we are dedicated to continuously providing our customers with added value through our premium after-sales services.”
“We are also committed to maintaining our prominent standing within the market in terms of unmatched sophistication, innovation, quality and loyalty, so as to cater to the needs of the Jordanian discerning customer-base."
Grant McPherson, director of Operations at Jaguar Castle Bromwich added, “Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers.”
“This award is fitting recognition of their outstanding efforts over the years. Quality is at the heart of the Jaguar manufacturing process and it’s encouraging to see we are headed in the right direction. We will continue to apply our focus on improvement and delivering premium quality products as we look ahead to the next Jaguar model, the F-Type, to come onto the market,” he concluded. – TradeArabia News Service
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