Harley-Davidson Mena will hold its 2012 open house days under the theme ‘Join the Ride, Change Lives’ inviting riders and non-riders from Oman, UAE, Qatar, Bahrain, Kuwait, Saudi Arabia, Lebanon, Jordan, Egypt, Algeria and Morocco.

This comes after the success of ‘Make Every Day Count’ in 2011 - Harley-Davidson’s unique open house day concept that acted as a platform to introduce the new range of Harley-Davidson motorcycles for 2012, a statement from the company said

‘Join the Ride, Change Lives’ will be held from Oct 11 to 14 where Harley-Davidson’s newest 2013 models will be revealed. The event will also raise funds for the United Nations World Food Programme (WFP).

All riders will be invited to buy Harley Davidson pins, with each pin sold generating sufficient funds to feed over thirty underprivileged school children a day, the statement said.

“Our customers are our biggest group of friends, and we are always on the lookout for opportunities to expand our social circle. At the open day, both riders and non-riders will be able to experience the exhilarating spirit of Harley-Davidson,” said Najeeb Abdulla, Harley Davidson Bahrain’s general manager.

“We look forward to seeing the entire community in Bahrain gather to have fun and celebrate the arrival of our 2013 motorcycles while supporting a good cause. It’s not just an invite for riders, but anyone who wants to participate, contribute, and be part of the close-knit Harley-Davidson community.”

“The WFP school meals programme is instrumental in providing underprivileged children with nutritious meals at school. These not only ensure physical and mental development but also improve school enrolment by offering parents an incentive to send their children to school,” said Elise Bijon, partnerships & business development manager for WFP in Mena, Central Asia and Eastern Europe.  

“In 2011, WFP provided school meals to around 26 million children in 60 countries across the world, and we are delighted to be partnering with Harley-Davidson to raise funds towards this endeavour. Events like the Harley-Davidson open day show how powerful the community can be in gathering together for a worthwhile cause.”

On September 22, Harley-Davidson Mena submitted a cheque of $20,600 to the United Nations World Food Programme after the success last year’s event, which took place in nine countries - UAE, Bahrain, Kuwait, Saudi, Qatar, Morocco, Lebanon, Jordan, Egypt.

To celebrate the launch of the new models, Harley-Davidson has invited the community to participate in a ride to experience the true spirit of brotherhood that Harley-Davidson embodies.

“Harley-Davidson is a global icon embodying the spirit of camaraderie. The 2012 open house invitation goes out to everyone in [country], whether Harley owners, non-riders or just motorcycle aficionados, to participate, enjoy a day out, expand their social circle and make lifelong friends, all while supporting an excellent cause,” said Paul De Jongh, Harley Davidson’s country manager for Mena.

The initiative is being conducted in association with the Red Crescent Authority in the UAE. – TradeArabia News Service