Mercedes-Benz M-Class wins top title
Dubai, October 15, 2012
The Mercedes-Benz M-Class has claimed the Auto Bild Design Awards 2012 title of the most attractive vehicle in the SUV/Vans/All-wheel drive category.
The win came as the results of a poll by leading German car magazine, Auto Bild with the majority of 100,000 reader votes, a statement from Mercedes said. It demonstrates the readers' appreciation of the trend-setter's characteristically striking design, which effortlessly matches power with sophistication.
Determined solely by the readers' personal tastes, Auto Bild crowned a Mercedes-Benz model as Germany's most attractive car for the fourth consecutive time. After awarding the title of "Germany's most attractive car" to the E-Class, the SLS AMG Coupé and the SLK in the preceding years, in 2012 they were won over by the design of the new A-Class.
"The AClass is a clear statement on the new dynamism of the Mercedes-Benz brand," said Dr Dieter Zetsche, CEO of Daimler AG and head of Mercedes Cars.
The Auto Bild Design Awards are the latest in a series of accolades for Mercedes-Benz this summer. The jury of the world's most renowned design competition acknowledging Mercedes-Benz for setting sustainable trends in automotive design with maximum aesthetic appeal by awarding the coveted red dot award for two new Mercedes-Benz car models simultaneously. The winners are the C-Class Coupé and the SLS AMG Roadster.
Frank Bernthaler, director, sales and marketing, Mercedes-Benz Cars, Daimler Middle East and Levant, said: "After more than 125 years, the three pointed star continues to draw the highest praises and admiration from those with a deep appreciation for design and innovation. These highly respected awards from both industry experts and consumers further assert our position as luxury automotive design leader in a highly competitive segment." – TradeArabia News Service