Lexus Hybrid global sales top 500,000
Manama, December 25, 2012
Lexus, a leading luxury automotive brand, has sold globally more than half a million of its Hybrid vehicles since 2005 and until the end of November.
Lexus sales have steadily grown over the years, supported by line-up expansion and positive market response, going from 26,000 units in 2005 to already 113,000 this year, a company statement said.
Today, Hybrid vehicles represent about 25 per cent of total Lexus sales, it added.
The RX represents the largest share of Lexus Hybrid sales, with 259,000 units sold globally from 2005 till November.
Lexus’ second Hybrid model, the GS 450h, was introduced in 2006 as the world’s first production premium vehicle equipped with a rear-wheel drive full Hybrid powertrain. Global cumulative sales now amount to 32,000 units, with a significant boost recorded this year following the introduction of the new generation GS 450h in the spring.
The third Lexus Hybrid model, the LS 600h, was brought to market in 2007. The LS 600h was the first production vehicle featuring a V8-powered full Hybrid powertrain – and still is the most powerful full Hybrid vehicle on the road today.
Up to November, Lexus sold about 29,000 LS 600h and LS 600h L globally.
Four Hybrid models were launched in the GCC region, starting with the LS600hL which was launched in 2010, followed by three new Hybrid models CT200h, GS450h, and RX450h which were launched in 2011 and 2012.
Ayman Shehadeh, brand manger of Toyota and Lexus at Ebrahim K Kanoo, Lexus dealers for Bahrain, said: “The Lexus Hybrid Models have shown great success internationally, specifically in Europe and the US. Lexus aspires to reach 30 per cent overall sales from the Hybrid models in 2015, including the GCC region."
"Lexus Hybrid models are characterised by high performance and quiet and smooth rides, as well as reducing emissions and reducing fuel consumption which will increase the demand on these models. In addition, the growing environmental awareness and the continuous increase of fuel prices globally will increase the market trend for Hybrid cars,” he added. – TradeArabia News Service
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