Hyundai launches new ME programme
Dubai, January 15, 2013
Leading car manufacturer, Hyundai, has launched its first Certified Pre-Owned Programme developed specifically for the Middle East region, across its regional retail network over the coming 12 months.
The launch of the new programme, starting with the opening of a dedicated showroom in Jeddah, Saudi Arabia, this month, will contribute to improving the all-important residual value of the Korean brand’s cars in the region, a statement from the company said.
This in turn will benefit buyers of new Hyundai models, who can be confident of obtaining strong resale prices for their cars, the statement said. Providing a hassle-free buying experience from the Hyundai’s highly professional network of distributors, the programme offers the type of peace of mind that can often be missing when purchasing a used car.
Pre-owned Hyundai models will come with a 1 year/20,000km additional warranty over and above the original manufacturer’s warranty, while each vehicle also undergoes a full history check that guarantees that the stated mileage is correct.
For further reassurance, every car is subjected to a detailed 100 point technical check by highly trained Hyundai technicians prior to reaching the showroom. The check list has been developed specifically for the Middle East, taking into account the region’s demanding environment, with particular focus on aspects such as the air conditioning system and braking efficiency. In the event of a serious defect, customers have the right to return and change the car within 15 days.
All cars offered under the programme will be less than four years old, with customers entitled to a free test drive of the vehicle they are interested in, it said. They can also opt for an additional service contract that includes road assistance services complimentary oil changes and discounts on parts repairs.
“The launch of the programme represents a significant moment for both Hyundai and our customers in this region. It is set to enhance the whole ownership process for both new and used car customers, and contribute to even stronger residual values for our car line-up,” said Tom Lee, head of Hyundai’s Middle East regional headquarters.
“Importantly, this programme has been developed with the specific needs of Middle East customers in mind. We conducted studies into how they purchase, use and sell their cars, and how we could enhance the used car purchasing process,” he concluded. – TradeArabia News Service